Search Engine Training Helps Boost Business
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Placing your website at the top of the search engine rankings on Google, MSN or Yahoo can be a boom for any business. It's also something that any business owner with some HTML experience can do with a bit of extra training.
The Search Engine Academy of South Carolina offers 2-Day Beginner, 3-Day Advanced or 5-Day Mastery Search Engine Optimization Workshops targeted at business owners, webmasters and professional Search Engine Optimizers (SEOs). During these workshops students are taught how to upgrade their websites to take advantage of the most recent search engine marketing strategies and principles to draw more attention to their businesses.
"Web site owners are finally realizing that they need to completely understand how the search engines work and exactly what they are looking for if they want their Web site to be competitive on the Internet," explains Search Engine Academy Instructor and SEO Professional Tracy Fredrychowski.
The Search Engine Optimization workshops are held regularly throughout South Carolina, alternating between Lexington, Greenville and Charleston. Each training session is limited to 15 students to ensure that everyone gets plenty of one-on-one instructions. The academy also provides six months of free mentoring to help reinforce what students have learned after the training is completed. Those who are interested can also obtain continuing education units at some post-secondary institutes after taking part in an SEO workshop
Topics covered during the workshop sessions include Social Media Marketing, How to Utilize User-Generated Content for Attracting New Traffic, How to Build Link Popularity, Affiliate Marketing, Latent Semantic Indexing, Link Reputation and much more. Throughout the sessions students come to understand which search engines and directories are most important, how to do keyword research, the importance of cascading style sheets, how to use blogs and other tools to increase the number of visitors to the site, and finally how to convert those visitors into customers.
"One of the greatest aspects of SEO Workshops is that most allow Web site owners to bring a copy of their business website to work on during class. In doing so, they can apply the SEO techniques right away and start tracking results immediately," Fredrychowski says.
To register or learn more about the programs offered by The Search Engine Academy, visit them on the web at http://www.searchengineacademysc.com.